Charlie Murdoch Exits NewsMediaWorks To Lead Trade Marketing At News Corp

Charlie Murdoch Exits NewsMediaWorks To Lead Trade Marketing At News Corp

News Corp Australia has announced the appointment of Charlie Murdoch as its new head of trade marketing.

Murdoch joins News Corp from NewsMediaWorks, where worked as its marketing director for almost five years. Prior to that, Murdoch held marketing roles at oOh!media, EYE Corp Media and Austereo.

His appointment Charlie’s appointment comes amid a wider restructure of News Corp’s group marketing function, with trade marketing now under the umbrella of national sales managing director Lou Barrett.

“We are thrilled to welcome a media executive of Charlie’s calibre into this vital role and know that his experience, talent and strategic vision will ensure we deliver our bold ambitions for a redefined and reimagined trade marketing capability,” Barrett said.

“Charlie is an exceptionally talented media professional, and the insights and rich understanding of media he brings to this role will help transform and elevate how we communicate who we are and how we deliver for the Australian market.

“I’m delighted he has accepted this role and look forward to working together as we build the future showcase of News Corp Australia.”

Commenting on Murdoch’s departure from NewsMediaWorks, CEO Peter Miller said News Corp has made a “savvy” appointment.

“He has led the corporate comms and marketing for news media for five volatile years, demonstrating a sound understanding of the narrative,” Miller said.

“He leaves us at a time of increasing buoyancy in news media as advertisers come back to print and premium digital, and the big news media houses innovate at pace to create new revenue opportunities.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]