To highlight that life happens every day, Ikea let a young couple take a sneak peek into their future and experience life-changing everyday events.
For the campaign, Ikea collaborated with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future.
Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the Ikea bedrooms and bathrooms into a stage and passersby into a stunned audience. After putting the couples willing to be hypnotised in trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everyday events in a predicted future everyday life.
The release of the films supports the global launch of the new Ikea catalogue and this year’s theme – Where The Everyday Begins & Ends. The central premise focuses on bed and bathroom solutions, rooms Ikea is paying extra attention to this year.