BuzzFeed Australia has announced the appointment of Andrea Ingham as its first vice president of business partnerships.
Ingham comes to BuzzFeed from Spotify, where she was head of sales for Australia and New Zealand. Spotify only confirmed Ingham’s departure yesterday.
Having previously held roles at Southern Cross Austereo, Nine and Nova Entertainment, Ingham brings to BuzzFeed more than 20 years’ experience developing strategic partnerships on behalf of media companies with brands and agencies alike.
In her new role, Ingham will oversee brand partnerships and lead advertising solutions for BuzzFeed’s entire portfolio, including BuzzFeed Originals, BuzzFeed News and media brands such as Tasty, As/Is, Bring Me!, Goodful and Nifty across Australia and New Zealand.
Leveraging the best of BuzzFeed’s global network and adapting it to the unique requirements of the Australian market, Ingham will spearhead new brand partnerships and advertising products.
She will also support the company’s expansion into the licensing and consumer products space nationally. Ingham will report into Matt Drinkwater, senior vice president of international brand strategy in the US.
“Andrea brings a wealth of sales and management experience and a breadth of knowledge from across the media landscape that will take BuzzFeed’s business to the next level in Australia,” Drinkwater said.
“We have no doubt, with Andrea at the helm, BuzzFeed Australia will develop and grow new brand partnerships, and continue to shape the future of advertising in the local media landscape.”
Commenting on her appointment, Ingham said: “I’m thrilled to join the BuzzFeed Australia team, particularly at such an exciting moment, as the company pushes beyond the digital advertising space into new lines of business.
“Brands want to connect with the ‘always on’ consumer via content that resonates, and BuzzFeed delivers that in spades.”
Ingham will join BuzzFeed’s Sydney-based team at the beginning of October.