BIG Review TV enters JV with The Intermedia Group

BIG Review TV enters JV with The Intermedia Group
SHARE
THIS



BIG Un Limited, the parent company of online video review platform BIG Review TV, has announced that it has formed a joint venture with The Intermedia Group (TIG) to co-develop, produce and promote online TV shows.

The Intermedia Group is the publisher of several high-profile online and print publications such as TimeOut Magazine, Fox Sports, Australian Technology Review, Hospitality, HM Magazine and InStyle.

In a statement to shareholders, BIG said it will produce online TV shows specifically designed for these industries that will be delivered to TIG’s subscribers and audience as part of its digital publishing service.

The shows will be promoted across TIG’s digital publishing network, on bigreviewtv.com, and on BIG’s social media and YouTube channels. They will also be marketed for syndication to relevant third parties and to traditional broadcasting media.

The joint venture company has been registered as BIG Intermedia, and will hold the jointly-produced TV show assets.

BIG Un Limited CEO Richard Evertz and TIG’s managing director, Simon Grover, will hold joint CEO roles within BIG Intermedia.

Grover said the company is delighted to be partnering with BIG to produce and promote online TV shows.

“BIG are Australia’s largest producers of online video content. This JV provides a very strategic video solution,” he said.

“Firstly, it allows BIG/TIG to offer engaging content to large advertising clients, as video is becoming increasingly important in the marketing and promotion of goods and services.

“Secondly, the shows will be constructed to deliver quality video content to entertain, engage and inform our SME audience. In order to enhance the vertical community experience, our existing TIG audience will be given the opportunity to participate in these shows.

“Thirdly, BIG’s SME video packages provide unparalleled value to our customer base, and every business is going to need video content to stay relevant.”

BIG executive director Brandon Everetz said the joint venture demonstrates the value of the company’s video content.

“I’m excited to be joining forces with Intermedia and for us to be creating and delivering engaging online TV shows to our joint audiences,” he said.

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]