The demand for marketer skills is so high that marketers have future proof careers according to recruiting experts Hays Quarterly Report of skills in demand.
The report identified nine different ‘future proofed’ professions including: accountancy support, accountancy firms, architecture, financial planning, healthcare, insurance, legal firms, marketing and sales.
“These professionals are well placed to find and keep jobs,” Hays managing director of Australia and New Zealand, Nick Deligiannis said.
“They don’t need to ‘future-proof’ themselves as they already have the technical skills and experience employers will continue to need in future years.
“Provided they keep their skills up-to-date, remain connected to their industry through social media, networking and their recruiter, and are digitally literate, professionals in these areas will experience ongoing career success.”
The report said “the biggest trend within Australia’s marketing sector is the ever increasing need for digital professionals and this shows no sign of abating. Digital producers, content producers, paid search executives, digital campaign managers, and digital marketing coordinators and managers are all sought.
“The market is also very competitive for general communications and marketing candidates, as well as candidates with niche skills such as internal communications, change communications and digital communications.”