The Australian Blueberry Growers Association (ABGA) has appointed Magnum & Co as its retained Integrated Communications agency, following a competitive pitch.
The appointment will see Magnum & Co execute its pitch-winning consumer brand campaign, which encompasses video marketing, social media, digital, public relations and influencer marketing.
Alex Smith, executive director of the ABGA, said: “Working with the dynamic team at Magnum & Co is the right move for Australian blueberries.
“As the blueberry industry ramps up supply to keep up with the nation’s racing demand, we need to take our communication to our consumers to the next level. We look forward to working collaboratively with such an impressive team.”
Magnum & Co managing director Carl Moggridge said: “We are delighted to be appointed by ABGA as its agency of record and helping the team promote such a celebrated fruit as the Australian blueberry.
“Most importantly, we’re looking forward to seeing our work support Australian growers and make us all just that little bit healthier.”