Aussie Entrepreneur Reveals How He Made Millions On Social Media

Aussie Entrepreneur Reveals How He Made Millions On Social Media
SHARE
THIS



A new reality-style web video series follows the journey of an Australian entrepreneur who went from being “crap at social media” to making millions of dollars in just a few months using Facebook, Snapchat and Instagram.

The Social Experiment is a documentary series created by business consultant Kerwin Rae, who at the beginning of 2016 generated almost no content at all for his social media channels, “except for the odd inspirational quote”.

The series follows how Rae turned his company into a content machine across social media, making $2 million through Facebook, $100,000 through Snapchat and $40,000 through Instagram by posting useful videos to help other businesses grow.

Rae said none of the content he pushed out asked for anything at all from consumers, except a request to share or like it.

“The key is to give, give, give, before you ask for anything,” he said.

So, just how did Rae make millions through his content, minus any commercial messages?

“It’s called the mere exposure effect,” he said. “The more exposure a person gets to a brand, the more familiar they become with that brand, the more trust they develop towards the brand, and this leads to a stronger likelihood that they will engage and buy your product.

“Through social channels like Facebook, I can see who is consuming this content, and I can put large amounts of new and valuable material in front of the same audience again and again. Only then, after I know they have a familiarity with my brand, do I serve them a promotional message, asking them to register for a free event or download something, which leads to a sales conversation.”

Watch the trailer of The Social Experiment here.

Latest News

Nine Appoints Jonathan Fox As Director Of Effectiveness
  • Media

Nine Appoints Jonathan Fox As Director Of Effectiveness

Nine has hired Jonathan Fox in the newly created role of director of effectiveness, with a brief to prove the return on an advertiser’s investment when partnering with Nine and 9Powered. Fox was most recently head of effectiveness at Ebiquity where he played a key role in the marketing and media consultancy’s landmark Payback Australia […]

Haystac Sydney Announces New Client Wins
  • Media

Haystac Sydney Announces New Client Wins

Haystac Sydney has successfully won the Dexus and RateSetter accounts, following competitive pitches for both. Dexus, one of Australia’s leading real estate groups, with $27.2 billion of assets under management, has appointed Haystac as its retained PR agency. Dexus manages a high-quality Australian property portfolio which spans the office, industrial, retail and healthcare properties. The company […]

Study: 94% Of Aussies Want Improvements To Local E-Commerce
  • Marketing

Study: 94% Of Aussies Want Improvements To Local E-Commerce

As Australian retailers continue to expand and improve their e-commerce service offerings, Aussies are becoming more confident in online shopping. However, new research has revealed further major improvements need to be made before consumers make the switch to shopping exclusively online. Parcel delivery service CouriersPlease (CP) commissioned a survey of an independent, nationally representative panel […]

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day
  • Opinion

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day

B&T regular, Dr Amantha Imber (pictured below) is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators. In her latest post for B&T, the goodly Doc takes a look at your bedside table and what it means for […]

Opinion

by B&T Magazine

B&T Magazine
72andSunny Sydney Enlists The Amish To Promote Upcoming Mona Foma Festival
  • Advertising
  • Campaigns
  • Marketing

72andSunny Sydney Enlists The Amish To Promote Upcoming Mona Foma Festival

To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party. Mona Foma is a summer coming-of-age story about new […]