Atomic 212° has opened a barber shop inside its Sydney offices. The agency that doesn’t know how to say ‘no’ to a funky idea has built a fully operational mullet, mop and man-bun slicer, within its Sydney Walsh Bay digs.
Even better, any industry folk in the area who want to get a haircut can head on over to the Atomic offices and get themselves a free trim. Yes, you heard right. It’s free!
The barbershop – called ‘Tony’s Barber Shop’ – has been styled in that classic old-timey fashion, with a comfy old school chair, and a décor that is sure to get even the most jaded creative salivating for a snip.
“Why oh why did we build a barbershop?” says Atomic 212° CEO Jason Dooris. “Well, why not?”
Okay, sounds good, but that doesn’t really answer the question Mr Dooris. “Who doesn’t want an old-school barbershop in their office?”
C’mon Jase. Surely there’s some benefit to the barbershop? “Of course there’s a benefit. It makes our people happy. It’s a topic of conversation. It was a creative outlet. An excuse to be inventive in an agency that prides itself on being inventive.
“Above all it fits into our messaging of putting people first in advertising.”
This is not the first time the agency has launched a ‘People First in Advertising’ initiative and opened it up to the broader industry. Atomic still holds its weekly Yoga on the Wharf sessions every Tuesday morning at 7.30am.
Jason continues: “There is something quite satisfying about harking back to a forgotten time. Here at Atomic we pride ourselves on our technological prowess, but that doesn’t mean we can’t indulge in a little bit of analogue creativity.
“So, how did the idea come to fruition? We went around to all the staff and asked everyone to come up with a cool change we could make in the office.
“There were heaps of ideas, but when the barbershop was suggested, we knew we had a winner. The staff absolutely love it.”
But this new addition to the Atomic offices is not just for Atomites. It has been opened up to anyone in the industry who wants a free cut.
So, if you want a free haircut, head over to the Atomic offices in Walsh Bay every Wednesday. Probably best if you call or email in advance to make an appointment, because slots have been filling up fast.
Give Atomic a buzz on (02) 9247 8388 to make an appointment or email email@example.com. The barbershop is located on Level 1, Pier 8-9, 23 Hickson Rd, Millers Point, Sydney. Be sure to bring your business card and pose for a polaroid snap.