APN Outdoor Snares Deal With Sydney’s New B-Line Bus Network

APN Outdoor Snares Deal With Sydney’s New B-Line Bus Network
SHARE
THIS



APN Outdoor has created an exciting new opportunity for advertisers to reach consumers with the addition of the Northern Beaches’ new B-Line bus service to its Sydney Transit Network.

The B-Line service launched in late 2017, providing a fleet of 38 yellow double-decker buses covering some of Sydney’s busiest thoroughfares from Mona Vale to Sydney’s CBD, including Military Road.

The already popular service, which runs seven days a week from 4.30am to 12.30am seven days a week, will extend further up the Northern Beaches to Newport in 2018.

APN Outdoor’s B-Line offering is now available to book for campaigns beginning from June 2018. The buses support large “Megaside” advertising canvases, measuring about 40 square metres and covering almost all of the driver’s side of each bus.

APN Outdoor CEO and managing director, James Warburton, said: “The B-Line bus service has been a game-changer for Northern Beaches residents and offers a compelling new advertising opportunity.

“This community is the embodiment of the outdoor lifestyle and we know Northern Beaches residents rely particularly heavily on their bus network. We are excited to be able to extend our Transit portfolio in a way that gives our advertisers access to a diverse and affluent demographic via such an impactful creative canvas.”

The addition of the B-Line service boosts APN Outdoor’s double-decker formats to 16 across the more than 2,500 buses it currently holds the advertising rights for across metropolitan Sydney, giving the Sydney Transit Network increased scale and reach.

“APN Outdoor has undertaken significant research over the years to fully understand the effectiveness and results Transit formats offer advertisers,” Warburton said.

“What we found through our world-first Transit Factor research was remarkable: moving assets deliver 20 per cent greater effectiveness than all stationary assets.

“This, coupled with the sheer scale of these moving billboards, gives this format the extra edge when it comes to reaching consumers, capturing their attention and delivering results for advertisers.”

Please login with linkedin to comment

APN Outdoor James Warburton

Latest News

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson
  • Marketing
  • Media

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson

250 of Queensland’s top marketers, creatives, media and production people turned out for the official launch of Rumbletown, the evolution of leading Brisbane independent agency Rumble. Professor Mark Ritson set the tone for the evening with his insightful and entertaining address, “Taking the Middle Path”. Welcoming guests, Rumbletown co-founder and managing partner Remy Brassac explained […]

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”
  • Opinion

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”

In this guest post, J Walter Thompson Sydney’s head of strategy, Carly Yanco (pictured below), argues it’s time to call time on Australian advertising’s decadent times of yesteryear… I keep hearing that there was a time when working in advertising meant you were able to enjoy an extraordinary amount of long lunches, drunken office antics and politically incorrect […]

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]