Adshel’s Nicole McInnes Joins Pandora Internet Radio

Adshel’s Nicole McInnes Joins Pandora Internet Radio
SHARE
THIS



Internet radio service Pandora Internet Radio has announced the appointment of two experienced executives and the addition of a newly created role evolving its growing Australia and New Zealand management team.

Nicole McInnes assumes the role of marketing director and Taly Yaniv joins the business as advertising operations director. In addition, Hazel Savage, who has served as marketing manager in ANZ since 2013, will now assume the role of industry relations manager to spearhead strategic collaborations with music industry stakeholders.

Yaniv and McInnes bring the multinational company’s expanding local operation to more than 30 employees across Sydney, Melbourne and Auckland, New Zealand, just two years after launching in the region.

“The Pandora business in Australia and New Zealand is growing at an exceptionally fast rate. Our business partnership portfolio continues to expand, particularly in areas of auto and consumer electronic devices, and our registered listener base now exceeds two million across ANZ,” said Pandora managing director for ANZ, Jane Huxley. “We are building out our team to optimise our current offering and capitalise on new opportunities. The broad range of experience Taly and Nicole bring to the table along with Hazel’s experience in the industry will help us do that for our business partners, listeners and music stakeholders.”

Yaniv joins the team from Pandora New York where she drove the end-to-end strategy and crafted a new vision for Pandora’s advertising operations while growing media sales on the East Coast. With this proven track record, Yaniv is a recognised expert in her field with much to offer in her new role. Prior to joining Pandora in 2012, Yaniv built and led the advertising operations team at Recyclebank, a green loyalty program and was a member of the business development and partnership marketing teams at American Express.

McInnes brings 20 years’ experience leading strong strategy and analytical marketing campaigns to her new role. Previously CMO at Adshel where she delivered a full re-brand launched a new digital outdoor network, and created industry-first viral campaigns, McInnes will bring her passion for integrated global networks and a drive to deliver high impact, creative campaigns to the Pandora team.  Prior to Adshel McInnes held regional and local roles at American Express and Dell, and this year won the B&T Women in Media award for Marketing.

“I am incredibly excited to be joining the Pandora team in the new year. I can’t wait to engage and deliver new products to Pandora’s passionate listeners and tell the story of the brand to a broader audience across the ANZ region as we continue to grow the business,” said McInnes. “The innate humanity of Pandora combined with its constant innovation and genuine love of music and artists, give it all the elements to make it a natural extension of Australian and New Zealanders’ lives.”

Savage, McInnes and Yaniv will all be based at Pandora ANZ Sydney head office.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]