Adobe Partners With Reuters To Access Its Photo Library

Adobe Partners With Reuters To Access Its Photo Library
SHARE
THIS



Reuters, the world’s largest international multimedia news provider, today announced that it is partnering with Adobe to bring Reuters video and photography to Adobe’s new editorial offerings for Adobe Stock.

Adobe Stock is the industry’s first stock content service to be integrated directly into the content creation process and the tools creatives use every day. Available through Adobe Creative Cloud, creatives will be able to access Reuters editorial content, as well as over 60 million royalty-free commercial photos, videos, illustrations, graphics, 3D assets and templates in Adobe Stock.

The partnership will allow Adobe customers to view and license Reuters’ entire photo and video collection in Adobe Stock, including:

  • Reuters photos covering news, sports and entertainment events with thousands of images added every day and more than 12 million images in the archive.
  • Reuters video footage covering all major events across the globe, including the unique Reuters archive library of historical news footage featuring over a million news clips.

“Our partnership with Adobe will allow us to deliver the quality of Reuters visual assets to a global creative audience, right in their workflow,” said Claudia Palmer, chief commercial officer, Reuters. “The strength and depth of Reuters visuals paired with Adobe’s universal creative platform will unite content search and licensing in an unparalleled user experience.”

“Editorial is a critical component of modern content creation and storytelling,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “We’re thrilled about our partnership with Reuters as we’re now able to offer powerful news, editorial and sports imagery and archival coverage to our customers, dramatically expanding the range of stock assets available directly in their Creative Cloud apps.”

The deep integration with Adobe Creative Cloud allows users from small businesses to enterprise to freelancers to search and license assets right inside their favorite apps, such as Photoshop CC and Illustrator CC, without interrupting the creative workflow. Artists can also sell their work to the world’s largest creative community through the new Adobe Stock contributor site launching at Adobe’s MAX conference. The Reuters integration into Adobe Stock is expected in the first half of 2017. 

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]