The Cannes Lion International Festival of Creativity will launch a new Young Lions PR competition, providing young PR professionals to showcase their talent and test their skills.
The competition will see teams of two be provided a brief from a charity or non-profit ‘client’ where the aim is to show how PR is effectively used to engage audiences with an organisation or topic.
Pre-selected by their country, the 24 hour competition gives PR professionals 28 years and under the chance to test themselves and compete at an international level.
“As we continue to strengthen and amplify Cannes Lions’ efforts to provide rising stars with unique learning opportunities, the Young Lions PR competition will complement our existing contest offerings and give budding PR professionals a unique experience and a global platform that will help their career prospects. We are delighted to count on the support of the ICCO for this competition,” Steve Latham, Cannes Lions’ director of talent and training, said.
David Gallagher, president of The International Communications Consultancy Organisation (ICCO) who support the competition, added: “ICCO is focused on the future of the global PR industry and we see the Cannes Lions festival as a one-of-a-kind world stage to showcase the enormous potential and creativity of our young talent.
“We are delighted to help debut the Young PR Lions competition and eager to show our stuff among the best and brightest in Cannes this summer.”
This is the second change to the Cannes Lions awards recently, with the Cannes Lions’ award evolving into three sub categories, social, branded technology and branded games.
“With the ever-changing digital landscape and the introduction of the Mobile Lions category in 2012, it has become increasingly important to revise the structure and purpose of the category,” Phillip Thomas, CEO of Lions Festivals, said.
The Cannes Lions International Festival of Creativity will take place 15-21 June 2014, in Cannes, France.
The winners of the Young Lions PR Competition will be announced Monday, 16 June.