Tourism Fiji installs new CEO in aftermath of Cyclone Evan

Tourism Fiji installs new CEO in aftermath of Cyclone Evan
SHARE
THIS


What best describes you?

Tourism Fiji has appointed former Flight Centre executive Rick Hamilton as its new Chief Executive Officer (CEO) after a global candidate search.

Hamilton replaces acting CEO Michael Meade and joins the organisation after five years as MD of Flight Centre New Zealand, before which he held roles as retail leader for Flight Centre South Africa and retail leader for Student Flights Australia.

He will no doubt have his work cut out for him following December’s vicious Cyclone Evan, which battered the Pacific nation with winds of up to 270km/hr, destroying accommodation, uprooting trees and causing widespread power outages.

The cyclone left around 2,100 Australians stranded in Fiji, many of them forced to evacuate their resorts, while thousands more found their holidays cancelled after flights to and from Nadi International Airport were suspended.

Prior to the cyclone Tourism Fiji had revealed a new brand identity to Fiji tourism operators, appointed new marketing and public relations partners, selected a new global social media partner and created a new destination website.

Tourism Fiji's chairman, Dave Pflieger, said Hamilton’s appointment coincided with the roll-out of an “exciting rebranding and repositioning of Tourism Fiji to implement a fresh and comprehensive new strategy to enhance Fiji's reputation as an ideal vacation destination for all demographics and global markets”.

“Rick’s extensive expertise and experience as a results-focused leader is expected to significantly assist us in our goal to increase tourism to Fiji and further grow the economic impact in 2013 by increasing visitor arrivals, spend and average length of stay,” Pflieger said.

In welcoming Hamilton to his new position, Fiji’s Attorney-General and Minister for Tourism, Aiyaz Sayed-Khaiyum, said: “Tourism Fiji is ready to escalate the benefits of the marketing partnerships and creative initiatives it has diligently and effectively developed.

“We look forward to Mr Hamilton’s contribution to the new direction of the organisation and his strengthening of the competencies of Tourism Fiji by ensuring the right team is in place. Tourism Fiji must deliver on the investment that the Bainimarama Government has made,” Mr Sayed-Khaiyum said.

Hamilton said: “I am truly thrilled to be joining the team at Tourism Fiji and I am excited to work with our many business partners, Fiji’s tourism operators and Tourism Fiji's new global partners. Fiji is one of the most unique and beautiful countries on earth and I look forward to enhancing world-wide awareness about Fiji, its people and its many amazing attributes.

“Tourism is a vital part of the Fijian economy and I am delighted to have the opportunity to bring more people to visit and experience the amazing beauty of Fiji and the warmth and hospitality of the Fijian people.”

The tourism body launched a two-week Christmas blitz campaign (below) last September, created by NZ firms Sparks Interactive and Colenso BBDO.

http://www.youtube.com/watch?v=3kbnNoHAVWU#t=0s

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]