ANZ Stadium hires Crown Melbourne's marketing head

ANZ Stadium hires Crown Melbourne's marketing head
SHARE
THIS



Crown Melbourne’s marketing boss has been lured to head up the marketing functions at Sydney’s ANZ Stadium.

Melinda Madigan, who has a wealth of experience in sports marketing including a year as executive general manager of brands at the Turf Club, will start the new role on February 25.

Her current position as general manager of marketing and brands is a contract position according to her LinkedIn profile, with responsibility for the master brand strategy.

The ANZ is currently gearing up for its biggest year since the 2000 Olympics, which includes two visits from Manchester United, two State of Origin tests, and the British and Irish Lions test against the Wallabies.

Commercial director, Tony Partridge, said: "With extensive marketing experience in the sport, venue and entertainment sector, Melinda is the perfect person to help ANZ Stadium achieve its vision for the customer experience at Sydney's major events.

“Melinda will also oversee an immediate redevelopment of the Stadium's digital assets to improve service to Stadium members, corporate partners and hospitality clients."

Madigan added: "I look forward to joining the ANZ Stadium team in this historic year, featuring some of the biggest and best sporting events in the country, and to working with key stakeholders to drive current and future marketing initiatives."

At the Turf Club she helped launch the $35 million Grand Pavilion at Rosehill Gardens, marketing of the Golden Slipper Festival, development of the BMW Sydney Carnival and its partnership with Destination NSW.

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]