2 Aussie Campaigns Listed In The Gunn Report

2 Aussie Campaigns Listed In The Gunn Report
SHARE
THIS



The Gunn Report has released Cases for Creativity 2014, a study that identifies the campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness.

Representing the high watermark of advertising achievement, 12 campaigns have accomplished such a feat in 2014 and show the ability for creativity in all its forms to drive extraordinary results. Traditional TVCs sit alongside PR stunts, technology experiments, and good old-fashioned consumer promotions.

Created by BBDO, BETC, Leo Burnett, Mayo Publicidad, McCann, Ogilvy & Mather, Saatchi & Saatchi and TBWA, the 12 campaigns hail from Argentina, Australia (x2), Brazil (x2), France, New Zealand (x2), Peru (x2), UAE and USA.

The Cases for Creativity 2014 are:

  • “A Boy And His Atom” for IBM by Ogilvy & Mather, USA
  • “Baby&Me” for Evian by BETC Paris, France
  • “Bentley Burial” for Brazilian Association of Organ Transplants by Leo Burnett Tailor Made, Brazil
  • “Catch a Million” for DB Breweries by Saatchi & Saatchi, New Zealand
  • “Dumb Ways to Die” for Metro Trains Melbourne by McCann Melbourne, Australia
  • “Happy ID for Coca-Cola” by McCann Erickson, Peru
  • “Mistakes” for New Zealand Transport Agency by Clemenger BBDO Wellington, New Zealand
  • “Potable Water Generator” for Universidad de Ingeniería y Tecnología by Mayo Publicidad, Peru
  • “Share A Coke” for Coca-Cola by Ogilvy & Mather Sydney, Australia
  • “The 1000 Miles of Luca” for Consejo Publicitario Argentino by TBWA, Argentina
  • “The Autocomplete Truth” for UN Women by Memac Ogilvy – DXB, United Arab Emirates
  • “The Unlaunch of the Volkswagen Kombi” for Volkswagen by Almap BBDO, Brazil

Author of the study, James Hurman, founder of the Auckland based innovation consultancy, Previously Unavailable, says, “Effectiveness continues to defy media categorisation, but the one thing this diverse group of ideas have in common is that people saw fit to share them; and only the most engaging creative ideas executed by the most talented people will be shared.”

Lead image via Ogilvy.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]