10 Marketing Terms and Technologies You Need To Know About

10 Marketing Terms and Technologies You Need To Know About

This story was originally published by

If you know all these terms and what they mean then you can deem yourself the marketing genius.

SHARE
THIS



From ad exchanges and demand-side platforms to programmatic buying and tag management, here are 10 essential marketing teams and technologies you should know about.

1. Ad exchanges and demand-side platforms

Ad exchanges are services where advertisers can buy ad inventory from a range of ad networks using a live bidding process. Often, an ad buyer will use a demand-side platform as their interface to an ad exchange.

2. Analytics

One of the foundation technologies of digital marketing, analytics tools provide insight into the performance of sites and campaigns. Google Analytics is the industry standard, but numerous vendors supply tools for more in-depth analytics of aspects of digital marketing, such as social media and customer sentiment.

See the other eight here.

Latest News