22 May, 2013 • 0 comments

Obama’s digital chief: Oz politicians need to be ‘digital natives’

The chief digital strategist behind US President Barack Obama’s last two successful election campaigns has told B&T that political parties in Australia need to be “digital natives” ahead of September’s Federal Election.

22 May, 2013 • 0 comments

BMF imports Stinton to replace Nicholas

BMF has appointed Dominic Stinton as CEO, replacing Jeremy Nicholas.

22 May, 2013 • 0 comments

Five agencies win Cricket World Cup work

EXCLUSIVE: The six-month hunt for the media, marketing and PR agencies set to shape the 2015 Cricket World Cup (CWC) is over, B&T can reveal.

21 May, 2013 • 0 comments

Seven eyes new TV chief as agencies swoon over Worner selection

New Seven West Media CEO Tim Worner has confirmed that he will maintain responsibility for running the Seven Network for now, but expects to appoint his successor soon.

21 May, 2013 • 0 comments

2Day regains long-held ratings crown

WSFM’s reign as Sydney’s number one FM radio station has lasted only one ratings survey as 2Day FM steals back the crown.

Adcorp wins WA Govt work

22 May 2013 0

Adcorp has been reappointed to the Western Australian Government’s non-campaign media account ahead of competition from OMD and Mitchells.

News in brief: Wednesday 22 May

22 May 2013 0

Ad2One teams with Nigella.com; ADMA 30Below Perth; The Works presents Johnny Cupcakes

Naked wins two footwear brands

22 May 2013 0

Naked Communications has expanded its remit with Pacific Brands, winning the Hush Puppies and Clarks footwear account after a pitch.

Game show to big data cruncher, IBM Watson to boost customer service

22 May 2013 0

IBM has today launched new big data tool IBM Watson Engagement Advisor with launch customers including ANZ and Nielsen.

Financial services giant backs Worner appointment

22 May 2013 0

Credit Suisse has given a ringing endorsement to Seven West Media’s (SWM) decision to appoint Tim Worner as new CEO.

The Networker

A picture speaks a thousand words

New York agency Mash+Studio has written a children's story to illustrate the craft of engaging social media marketing. Their secret? It's all about chicken.

7 days ago0

Myer/DJs rivalry fuels new Sportsbet market

Forget betting on the horses. We mean, who wants to gamble on a sport which has been brought into “disrepute”? One would feel positively unsavoury.

7 days ago0

His eyes were...rapey
When Dove rekindled its ‘Real Beauty’ campaign this week with a spot showing a forensic artist drawing women from their...
4 weeks ago0
Save our Bacon
Times are tough, and this sign sums up what millions of ordinary Australians are probably thinking every day, (and Nine...
5 weeks ago0
Sand stops running for Days of Our Lives
The Networker is considering filing for bereavement leave following the news that after 45 years Nine is set to dump...
5 weeks ago0
Leo Burnett presses apples
The Networker is quite partial to a cool cider on a sunny Sunday and was excited by the news that...
5 weeks ago0

Opinion

DSP expose is a bit late

David Gaines

With the introduction of data-driven media trading desks, transparency and honesty is set to get a boost - and the value of media agencies as advisors will become clearer and more tangible

16 hours ago 0

The blurring roles of CMO's

Greg Smith

I'm not sure if it is just me but, the more CMOs I connect with, the more I'm learning that they are no longer your stock standard 'Kotler 7 P' marketing folks.

16 hours ago 0

Getting it right – Media agency staffing

Simon Ryan

B&T’s work-life balance report released last week showed some staggering figures around staff experience in agency-land.

2 days ago 0

Blaggers Guide to Big Data – Utilities

David Pountney and Andrew Pink

Energy bills and heating may cause apathy with most people, but DT's David Pountney and OgilvyOne's Andrew Pink find new innovations using data are helping heat up the sector.

2 days ago 0

Features

New Zealand's Media Land

Jessica Kennedy

After a tough couple of years the media sector was looking forward to a bright 2012. But a number of factors led to the market's advertising revenue to shrink slightly. Jessica Kennedy finds out what…

16 hours ago 0

Behind the doors of Host

Madeleine Ross

A commitment to gender diversity at a senior level, an ethos centred on adventure, and super-charged sabbaticals make Host a desirable agency to work for. Madeleine Ross drops in to chat with the team

6 days ago 0