Is An Apple Watch Ideal For Walking Your Dog?

Is An Apple Watch Ideal For Walking Your Dog?
SHARE
THIS



Carlos de Spinola, head of strategy at creative technology agency Orchard, has been the proud owner of an Apple Watch for the past few weeks. However, this self-confessed “tech whore” explains  he’s been all a bit underwhelmed by his latest tech wizardry…

I’m a tech whore. I chalk it up to an occupational hazard. So, after a couple of weeks with the Apple Watch here is what the tech geek in me has to say about it.

243f7de

First things first. I can’t say that the Apple Watch has filled a gaping hole in my life. Often feels like a solution in search of a problem, and an eye watering $500 solution at that. The user experience feels mediocre at certain junctures and its one real job – to tell the time – arguably fails, given I have to touch the screen to get the time, more often than not.

But then it is a beautiful looking piece of kit, and one can’t help but be impressed with how Apple was able to fit so much tech into such a small and lightweight wearable.

There have been a few times when the watch has proven to be quite useful – chatting to my mum with cumin laden hands while cooking (answered the phone with my nose!), covertly reviewing messages on my wrist during a marathon 4 hour client meeting, and using the turn-by-turn navigation while on my scooter coming back from a client. So the watch does have a few upsides.

But, being so new you’d expect that the use ceases to be slightly limited and we can expect them only to increase as time goes by. Going forward I see the Apple Watch having great potential in two broad eventualities: increased health monitoring potential when it incorporates more sensors (skin temperature, ambient temperature, respiration, galvanic skin response etc.) and the ability to connect with the world around us the more the world around us gets connected (changing the temperature on your Nest thermostat, unlocking your front door with Touch ID…or your car for that matter).

Alas, it is not quite at that stage just yet. Simply put, the overriding benefit of the watch is that it makes accessibility somewhat easier. If you think that taking your phone out of your pocket is too burdensome you might just have a need for it. It is this need that drives my professional thinking. If you were thinking of creating any branded utilities for the watch, I would start by looking at how the watch can be used to remove friction with any digital interactions you might have with your customers. Friction-less utility is therefore the operative thought.

It is in scenarios like this where the importance of Siri starts to manifest (with Siri being one of the core interfaces of the watch). But then I still feel awkward shouting at my watch like a demanding dilettante, even though this is unquestionably the future of human-to-tech interactions.

What would excite me though, is the potential this watch would have if it were to be unlocked and operating not only paired with, but in isolation of, your iPhone (integrated 4G and wi-fi). Specifically for those times when you just need a pared back version of the big boy (calling ability and Apple Pay on the watch when I am out walking the dog for example) which is why I am becoming further entrenched in the idea that ’second generation anything’ from Apple is the time when things really start ramping up and becoming useful. Maybe even third generation in this case.

But then the price of admission for a very good ‘second generation anything’ is the $500 ‘first generation’ of anything; progress and innovation starts with the first product. So even though I am struggling to find a core need for the current watch in my life I think it is something that all of us should ascribe to now in order to get the real (useful) prize later on in life.

As for walking the dog with my current Apple Watch, well, I have used this opportune time to leave the watch on charge while the puppy is out chasing balls.

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]