The Facebook Features Small Businesses Need To Know In 2016

The Facebook Features Small Businesses Need To Know In 2016
SHARE
THIS


What best describes you?

Predicting the future in the ever changing world of digital marketing can be a tricky challenge, but one thing businesses can be certain of is that social media platforms will continue to find new ways to generate revenue, says SponsoredLinX CEO Ben Bradshaw.

In 2016, all of the major social networking sites will introduce new features designed to entice potential advertisers. With so many options available, confused businesses may be wondering where they should invest their marketing budget.

Bradshaw said Facebook should be the first social platform they consider.

“comScore’s latest research shows that Facebook reaches around 80 per cent of the digital population. The total amount of time spent by people on Facebook is 18 times greater than any other social media platform.

“While some businesses struggled to gain traction with Facebook advertising when it was first introduced several years ago, it’s definitely worth trying again.

“The company is offering increasingly sophisticated and targeted advertising options which can help small businesses to generate leads,” Bradshaw said.

As an example, Facebook now allows businesses to implement Identity-Based Pay-Per-Click Marketing. By uploading their mailing list into the Facebook advertising portal, businesses can isolate Facebook users with matching phone numbers or email addresses.

This provides advantages over traditional email marketing campaigns as companies can target customers multiple times in their advertising feed. In contrast, sending someone a series of emails is more intrusive and could result in them unsubscribing from the mailing list.

Another great lead generating feature that many businesses have been slow to adopt is the “Call Now” button which can be incorporated into Facebook local advertisements. The button allows customers to contact a business with one click on their mobile phone.

Implementing a paid search activity doesn’t mean businesses need to give up hope they will be able to generate new visitors to their page.

Facebook users can still share sponsored posts with their friends which can lead to a significant number of clicks. For example, an interesting and engaging sponsored post could attract 1000 paid clicks which may lead to 2000 organic views.

In addition to capturing new leads, Facebook can be used as a tool to improve the customer experience.  One of the most exciting new additions to Facebook is Business Messaging.

This feature has been introduced in the US and allows customers to add businesses to their list of contacts in Facebook Messenger. Customers can then ask a business representative questions about their products or services and receive updates on the status of their order.

Businesses can also advise customers of special offers and provide them details about new products or upgrades.  It is expected that Business Messaging will arrive in Australia soon, providing unique marketing opportunities for companies of all sizes.

Bradshaw said marketers should look to capitalise quickly on Facebook’s new tools for advertisers.

“By being the first to adopt these tools you can gain a real advantage over your competitors,” he concluded.

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]