New Ovarian Cancer Australia Campaign Spotlights ‘Silent Killer’

New Ovarian Cancer Australia Campaign Spotlights ‘Silent Killer’

Ovarian Cancer Australian has launched a new campaign to shine a light on Australia’s most lethal women’s cancer – ovarian cancer.

The integrated and at times confronting media campaign calls on Australians to take action in recognition of February’s Ovarian Cancer Awareness Month.

Supported by outdoor media company QMS, creative agency 10 Feet Tall, Pacific Magazines and Paul Scott Photography, the campaign showcases creative works of women impacted by the deadly disease.

Ovarian Cancer Australia director of marketing Josy Shaw said awareness for ovarian cancer in Australia is low, but she is confident this new campaign will change that.

She said: “These billboards will reach millions of Australians passing busy intersections across Australian capital cities in February.

“We’re hopeful that this campaign will help shine the spotlight on ovarian cancer and really encourage Australians to take action, ovary-action!”

Images by Paul Scott Photography and creative by agency 10 Feet Tall tie the campaign together.

The campaign is also supported in print by Pacific Magazines who have brought the campaign to life across some of their most widely-read women’s titles.

This year in Australia, more than 1,600 women will be diagnosed with ovarian cancer and over 1,000 will succumb to the disease.

Only 46 per cent of women diagnosed with ovarian cancer will survive five years post diagnosis.

This is well below the average for all cancers in Australia.

QMS chief marketing officer Sara Lappage said: “By giving OCA an empowering outdoor media platform we hope to support many women living with ovarian cancer”.

10 Feet Tall MD Joseph Meseha added: “With campaigns as powerful and as important as Ovarian Cancer Awareness Month (OCAM) you just can’t lose. If we get the message across to even a handful of people and they tell one other person, we’ve made a great start”.

 




Please login with linkedin to comment

campaign ovarian cancer

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]