A new TVC for Kazakhstan’s budget travel site Chocotravel has been labelled as “disgusting” and “offensive” after it featured seven naked women spuriking cheap holidays.
The ad features the models posing with just their flight attendant hats covering their modesty and comes with the slogan: “Chocotravel does not demand anything unnecessary from you.”
Story update – Chocotravel unveil new nude male version via its Facebook page today.
Check out the ad in all its Kazakhstani awkwardness below (sorry, B&T couldn’t find an English translation):
Unsurprisingly, the ad suffered the inevitable social media backlash, with outraged viewers labelling it as “disgusting” and degrading to women.
“This is so shallow, the company must be really in huge financial trouble to release it. I will never buy tickets from them,” raged one. While another added: “This is too much. Kinda disgusting.”
“This is a failure, guys. You should ban it and make another video of people who created this ad in the same naked manner, making an apology,” complained another less than happy viewer.
Chocotravel has reportedly not responded to the complaints nor has any plans to pull the ad.