PepsiCo-owned soft drink brand Mountain Dew has found itself in a spot of bother, having inadvertently told consumers to masturbate in a new social media campaign.
The campaign, which encourages consumers to ‘chug’ went live this past week in the UK, although had a somewhat unexpected reaction in Scotland when launched.
As part of the social media push, Mountain Dew posted a video on Twitter accompanied by the tag, ‘We didn’t choose the chug life, the chug life chose us. #DoTheDew‘
— Mountain Dew UK (@mountaindewUK) August 27, 2018
Sadly, what the Mountain Dew marketing team failed to learn prior to the campaign going live, is the word ‘chug’ is commonly used as a euphemism for masturbation in the land of Scots.
Immediately after posting the tweet, Scottish users took it upon themselves to point out the error to Mountain Dew.
— RiseSpeculateEducate (@EducateRise) August 30, 2018
Chug in Scotland means wank. The wank life chose you.
— Ryan McDonald (@Tratzo) August 27, 2018
I love chugging 😂
— Burchie 🍀🏆🏆🏆 (@Burchie81) August 28, 2018
Reminds me of the time I worked with a wee Indian guy who liked to go for a nap at lunch time. I told him the Scottish word for nap was chug and he started telling folk how he was looking forward to his lunch time chug.
— Wullić 🇭🇷 (@WuGMFC) August 27, 2018
Wow please use this in Scotland “the chug life chose us” 🤣
— CO8 (@Calumorr09Orr) August 29, 2018
Though, this latest err has nothing on Mountain Dew’s 2012 naming competition where the winning name by popular vote was ‘Hitler did nothing wrong’.