Industry Super Unveils New ‘Compare The Pair’ Campaign

Industry Super Unveils New ‘Compare The Pair’ Campaign

Industry SuperFunds has launched the third generation of the famous ‘Compare the Pair’ advertising campaign, to remind Australians what to look for when choosing a superannuation fund. 

B&T Magazine
Posted by B&T Magazine

The campaign officially launched yesterday across TV, catch-up TV, outdoor, digital and social platforms.

Industry Super Australia’s senior manager of brand and marketing, Bronwyn Hooton, said: “For well over a decade, this campaign has reinforced how the average Industry SuperFund has outperformed the average bank-owned or other retail fund over the long term.”

Hooton said the challenge was to give such a well-known campaign a new lease of life. 

“The team has done a great job of giving viewers something fresh, with a touch of intrigue,” she said.

CREDITS

Client: Industry Super Australia (Bronwyn Hooton)

Creative agency: The Shannon Company (Emma Hill)

Production company: The Shannon Company

Director: James Shannon

Producer: Beaver