Is Dwayne ‘The Rock’ Johnson’s Hilarious New Apple Ad Its Best Ever?

Is Dwayne ‘The Rock’ Johnson’s Hilarious New Apple Ad Its Best Ever?

Dwayne “The Rock” Johnson is the star of a huge budget new TVC promoting Apple’s Siri voice assistant which some commentators are already calling the tech giant’s best commercial ever.

The spot is called “The Rock x Siri Dominate the Day” and at just shy of four minutes long almost moves into short film territory and comes with plenty of stunts, actions, aliens and gags.

Over the weekend, Johnson himself tweeted about the ad calling it “the biggest, coolest, sexiest, funnest (is that a word?) movie ever”. Leading some to believe the TVC was actually a trailer for one of Johnson’s new films.

Check the ad out below:

The spot promotes Siri’s integration with FaceTime, iTunes playlists, and car-ride service Lyft and was produced for Apple by Seven Bucks Productions, the company Johnson co-founded with his manager and producing partner Dany Garcia.




Please login with linkedin to comment

Advertising Standards Bureau Dwayne Johnson Luke Starr

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]