Is Dwayne ‘The Rock’ Johnson’s Hilarious New Apple Ad Its Best Ever?

Is Dwayne ‘The Rock’ Johnson’s Hilarious New Apple Ad Its Best Ever?
SHARE
THIS



Dwayne “The Rock” Johnson is the star of a huge budget new TVC promoting Apple’s Siri voice assistant which some commentators are already calling the tech giant’s best commercial ever.

The spot is called “The Rock x Siri Dominate the Day” and at just shy of four minutes long almost moves into short film territory and comes with plenty of stunts, actions, aliens and gags.

Over the weekend, Johnson himself tweeted about the ad calling it “the biggest, coolest, sexiest, funnest (is that a word?) movie ever”. Leading some to believe the TVC was actually a trailer for one of Johnson’s new films.

Check the ad out below:

The spot promotes Siri’s integration with FaceTime, iTunes playlists, and car-ride service Lyft and was produced for Apple by Seven Bucks Productions, the company Johnson co-founded with his manager and producing partner Dany Garcia.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team For Future Strength
  • Media

Isentia Builds Out Executive Team For Future Strength

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]