Campaign Says Emjois Can’t Replace Powerful Journalism

Campaign Says Emjois Can’t Replace Powerful Journalism
SHARE
THIS



A new print campaign by UK trade body Newsworks is using powerful news images to highlight that complex news journalism can’t be done with just your simple emoji.

Britain’s Newsworks (think ThinkTV in Australia) is using the campaign to highlight the power of newspaper journalism in the age of fake news, tweets and emojis.

s3-newsworks_ad_heart--default--780

The campaign, titled “It’s time to get real”, is the work of creative agency Gravity Road and includes a print campaign for newspapers as well as for OOH. The ads come with the strapline: “Newspaper brands provide a context you can trust. Be part of it.”

s3-news-tmp-116055-newsworks_ad_crying_emoji--2x1--940

Commenting on the campaign, Newsworks’ CEO, Vanessa Clifford, said: “From political upheaval, to war zones, to terrorist atrocities, the current news landscape needs newsbrands to delve into the details behind the headlines and make sense of the complexity.

“At their heart, newspapers have always been great storytellers. Their journalists have the ability to convey the humanity and emotion and provide the analysis we need to get the full-picture.”

Please login with linkedin to comment

Newsworks

Latest News

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]

Slack Makes Brand Campaign Debut Down Under
  • Campaigns
  • Media

Slack Makes Brand Campaign Debut Down Under

This week, the collaboration hub app Slack is making a colourful splash down under, with the launch of its inaugural outdoor brand campaign. The campaign is aimed at helping Australian office workers and business travellers improve collaboration at work. Running throughout November, the campaign “Collaborate with Slack” features out-of-home advertising in office buildings on the […]