Absolut Continues Its LGBTQ Strategy With New ‘Kiss With Pride’ Campaign

Absolut Continues Its LGBTQ Strategy With New ‘Kiss With Pride’ Campaign
SHARE
THIS



Absolut Vodka, a pioneering voice in LGBTQ marketing, has unveiled its latest campaign that celebrates 50 years since the decriminalisation of homosexuality in the UK.

The new print campaign follows on from a TVC launched in July.

The brand wanted to celebrate the fact that July 27 marks the 50th anniversary of homosexuality being decriminalized in England and Wales under the Sexual Offences Act, but reminds us that we can’t forget it’s still illegal to be gay or lesbian in 72 countries around the world.

The “Kiss with pride” campaign – which will feature both print and OOH executions – and was created by agency BBH in conjunction with gay rights charity group Stonewall and photographed by Sam Bradley.

Bradley commented: “I was drawn to the campaign because the idea was so pure. I knew I had to be involved, it’s quite rare for advertising to be for a cause without it feeling disingenuous. This felt absolutely natural and true.

“The more people that see these images the better. And not just in progressive cities like London and New York. I would really like the images to reach people outside of that bubble and to start a constructive conversation.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?