WPP boss tips future mergers in Cannes

WPP boss tips future mergers in Cannes

This story was originally published by

After reports have emerged from The Australian at the Cannes Lions International Festival of Creativity that suggest additional WPP mergers will take place, we explore the underlying reasons that allow consolidation to continue. .




Consolidation among big ad companies is top of mind for senior executives in Cannes this week.

WPP plc CEO Martin Sorrell cited cost pressures on ad firms as one reason why consolidation will continue. Meanwhile Michael Roth, chief executive of Interpublic Group, often seen as a takeover candidate, said there was no need for Interpublic to do a deal but he would study an attractive offer if it were to arrive.

Mr. Roth, pictured at right, told CMO Today in an interview that ”everyone in the industry knows that if there is a transaction who the likely candidates may be,” he said. “We all know each other, if someone is interested in talking, that’s what they should do.”

In a separate interview, Mr. Sorrell took his latest poke at rivals Omnicom Group and Publicis Groupe SA, which called off a planned merger last month.

Read the full story in the Wall Street Journal here.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]