TubeMogul makes digital video campaigns comparable to TV

TubeMogul makes digital video campaigns comparable to TV
SHARE
THIS



Video branding company TubeMogul has launched BrandPoint, a tool aims to enable advertisers to execute digital video advertising campaigns in a comparable way to TV campaigns.

The tool, developed in collaboration with media agency Ikon Communications, enables brands to buy digital video advertising while aiming to make it easier for advertisers and agencies to plan, buy and measure online video.

“We believe the introduction of our new combined TV and video measurement, planning and buying tool will stimulate strong interest by brands that want to better understand and compare the performance of both mediums,” Stephen Hunt, TubeMogul’s Asia-Pacific managing director, said.

“Our mission is to prove that online video can deliver powerful results for brands and is the perfect complement to television marketing.  BrandPoint marks a watershed moment where the two mediums finally speak the same language.”

Brandpoint1

Phil Cowlishaw, head of technology at Ikon Communications, added: “The BrandPoint tool streamlines the entire process by giving us an understanding of the marketplace in real-time from a pricing and control perspective, helping us build the most robust, engaging campaigns for our clients.

“We aim to prove to our brands that online video is safe, effective and accountable.  This gets us further down that path and on our way to planning in a screen-agnostic world.

According to the release the BrandPoint platform can be used as a self-serve tool, giving agencies and brands full control over their campaigns, while advertisers are also able to target specific sets of sites across the private or public inventory.

The platform works across numerous video formats, including pre-roll, in-display video and social video.

Please login with linkedin to comment

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]