The Australian Turf Club Keeps ‘The Tradition’ Alive In 2016

The Australian Turf Club Keeps ‘The Tradition’ Alive In 2016
SHARE
THIS



The latest ad campaign from The Australian Turf Club has been unveiled, zoning in on the 2016 Sydney Autumn Carnival and the celebrations of 150 years of Aussie racing history at the carnival.

Creative agency Banjo is behind the new campaign, ‘The Tradition Continues’, working with the ATC to depict modern images overlayed with historic racing snaps in a 30-second montage, weaving it into the fabric of established Aussie culture.

The campaign draws on two of Australia’s biggest and most respected racing events, the Longines Golden Slipper, which is run for the 60th time this Sydney Autumn Carnival, and The Championships, the Grand Finals of Australian racing at Royal Randwick.

ATC chief operating officer Tony Partridge said the campaign captures both the racing and social elements of the Carnival in a style befitting a world-class racing event.

“There is so much to celebrate that is new and exciting in Sydney racing such as The Championships, huge prizemoney increases, the Longines Golden Slipper and the world’s best horses and jockeys competing but we know there is also an enormous amount of goodwill and pride in the history and tradition of the Sydney Autumn Carnival,” Partridge said.

“The campaign aims to give the Carnival context. Over coming weeks we will delve deeper into some of the archive images and footage that appears in the campaign. We will particularly focus on the 60th Longines Golden Slipper and reminisce about everyone’s favourite Slipper moments.

“In that context we will promote everything a modern day at the Sydney Autumn Carnival offers including our current Champions and the glamourous social side of the Carnival.”

In 2016 there will be a further $2.4 million prize money injection into the Carnival following ATC’s announcement of an improved financial result. In total, there will be more than $34 million in prizemoney offered across 45 Group races.

To commemorate the 60th Longines Golden Slipper and the launch of the Sydney Autumn Carnival, the Australian Turf Club has a Golden Ticket promotion. Racegoers who pre-purchase a $30 Golden Ticket to attend Longines Golden Slipper Day will receive entry to all six days of the 2016 Sydney Autumn Carnival. The Golden Ticket is available at ticketek.com.au.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine