Storage King Takes ‘Stress Rash’ Out Of Moving In New Ad Campaign

Storage King Takes ‘Stress Rash’ Out Of Moving In New Ad Campaign
SHARE
THIS



Storage King has launched a positioning campaign through Sydney agency JimJam Ideas which takes an honest, ‘in your face’ approach to the nightmare of moving house.

The TVC, which is supported by radio and online, positions Storage King as a stress-remover for people who are moving house by sorting out all of their storage needs quickly and efficiently.

Caitlin McCallum, business director at JimJam Ideas, said the agency undertook a review of several typical customers to establish how it could position Storage King in a way which drove a deeper connection with consumers.

JimJam creative director Charlie Cook added: “There was opportunity to increase the brands exposure in an increasingly competitive market via the promise of offering more support, summed up with the new end line ‘The kings of storage, moving and more’.”

Lyndon Atkinson, group marketing manager at Storage King, said he was surprised and delighted at the response from the campaign.

“We’ve received feedback from several stores during our campaign that enquiring consumers were asking for their rash to be removed, which suggests good cut-through in terms of the campaign resonating with consumers,” he said.

Storage King CEO Michael Tate added: “JimJam were adroit at identifying areas where we could get a good result and where we needed to evolve to ensure we continue to be market leader.

“This was further enhanced due to the fact that we approached it in a collaborative manner, as well as dissecting our current strategies and customer profiles in detail.”

CREDITS

Client: Storage King

CEO – Michael Tate

Group marketing manager – Lyndon Atkinson

Town Crier Marketing – Chat Bandaranayake

 

Agency: JimJam Ideas

Co-creative director – Charlie Cook

Co-creative director – Andrew Crocker

Art director – Patrick Anderson

Planning director – Tony Gordon

Client services director – Caitlin McCallum

Media planner – Gary Walls

Radio executive – Rob Gilbert

Account manager – Anna Sharp

Account executive – Eduardo Reinaque

 

Production company: We Are Content

Director – David Jagoda

Producer – Robert Shreiber

Please login with linkedin to comment

JimJam Ideas Storage King

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]