Steggles Sits Down For Some Quality Time In New M&C Saatchi Campaign

Steggles Sits Down For Some Quality Time In New M&C Saatchi Campaign
Zoe Finlayson
By Zoe Finlayson



In their latest campaign via M&C Saatchi, Steggles reminds Australians to make the effort to slow down and enjoy some precious quality time with family and friends.

The campaign extends the ‘We’re Stegglers for Quality’ brand positioning to ‘We’re Stegglers for Quality Time’.

It goes to air with a 30” TVC and 45” in cinema that depicts an Australian family taking a cross-country trip, complete with the family dinner table strapped to the roof of the car, to the city to surprise their daughter.

The story culminates with the family joined together again for a home cooked meal around the family dinner table, now in front of the daughter’s flat, where they share in some quality time as a family.

The campaign rolls out with out-of-home, print, digital and social executions.

We're Stegglers for Quality Time_01 We're Stegglers for Quality Time_02

Steggles head of marketing Yash Gandhi said: “Nothing says sharing quality time with your loved ones more than a delicious home-cooked meal around the table. This campaign is an emotive articulation of our new ‘We’re Stegglers for Quality Time’ brand platform that many Australians will relate to”.

M&C Saatchi chief creative officer Andy DiLallo said: “Steggles wanted to show that quality time is about being with the people you love and sharing what they care about.

“We have developed an integrated marking campaign to ignite the emotion we feel when we reconnect with family and loved ones to remind Aussie families just how special mealtime is around the table.”

Campaign Credits
Steggles
Head of Marketing: Yash Gandhi
Senior Brand Manager: Laurel Brown
Brand Manager: Shana Kahn
Digital Brand Manager: Saba Khan
M&C Saatchi Sydney
Regional Creative Director: Tom McFarlane
Chief Creative Office: Andy DiLallo
Creative Director: Shane Gibson
Creative Group Head Copywriter: Phil Leece
Senior Art Director: Chris Cheeseman
Head of Moving Image: Rod James
Print Producer: Dave Collier
Group Account Director: Charles Skelton
Account Manager: Jennifer Edwards
Bang PR
Managing Director: Annalise Brown
Group Account Director: Kirilly Mallard
Senior Account Manager: Sophie Callaghan
Hyland Media
Communications Director: Tegan Emmerson
Communications Manager: Tegan Bowrey
Playbig
Director: Rey Carlson
Executive Producer: Bridget Blake-Wilson
Louis & Co
Photographer: Dick Sweeney
Producer: Alexandra Mills
Product Photography
Photographer – Jamie McFadyen
Sound Studio
Song Zhu




Please login with linkedin to comment

fran clayton Qantas

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]