Steggles Sits Down For Some Quality Time In New M&C Saatchi Campaign

Steggles Sits Down For Some Quality Time In New M&C Saatchi Campaign
SHARE
THIS



In their latest campaign via M&C Saatchi, Steggles reminds Australians to make the effort to slow down and enjoy some precious quality time with family and friends.

The campaign extends the ‘We’re Stegglers for Quality’ brand positioning to ‘We’re Stegglers for Quality Time’.

It goes to air with a 30” TVC and 45” in cinema that depicts an Australian family taking a cross-country trip, complete with the family dinner table strapped to the roof of the car, to the city to surprise their daughter.

The story culminates with the family joined together again for a home cooked meal around the family dinner table, now in front of the daughter’s flat, where they share in some quality time as a family.

The campaign rolls out with out-of-home, print, digital and social executions.

We're Stegglers for Quality Time_01 We're Stegglers for Quality Time_02

Steggles head of marketing Yash Gandhi said: “Nothing says sharing quality time with your loved ones more than a delicious home-cooked meal around the table. This campaign is an emotive articulation of our new ‘We’re Stegglers for Quality Time’ brand platform that many Australians will relate to”.

M&C Saatchi chief creative officer Andy DiLallo said: “Steggles wanted to show that quality time is about being with the people you love and sharing what they care about.

“We have developed an integrated marking campaign to ignite the emotion we feel when we reconnect with family and loved ones to remind Aussie families just how special mealtime is around the table.”

Campaign Credits
Steggles
Head of Marketing: Yash Gandhi
Senior Brand Manager: Laurel Brown
Brand Manager: Shana Kahn
Digital Brand Manager: Saba Khan
M&C Saatchi Sydney
Regional Creative Director: Tom McFarlane
Chief Creative Office: Andy DiLallo
Creative Director: Shane Gibson
Creative Group Head Copywriter: Phil Leece
Senior Art Director: Chris Cheeseman
Head of Moving Image: Rod James
Print Producer: Dave Collier
Group Account Director: Charles Skelton
Account Manager: Jennifer Edwards
Bang PR
Managing Director: Annalise Brown
Group Account Director: Kirilly Mallard
Senior Account Manager: Sophie Callaghan
Hyland Media
Communications Director: Tegan Emmerson
Communications Manager: Tegan Bowrey
Playbig
Director: Rey Carlson
Executive Producer: Bridget Blake-Wilson
Louis & Co
Photographer: Dick Sweeney
Producer: Alexandra Mills
Product Photography
Photographer – Jamie McFadyen
Sound Studio
Song Zhu

Please login with linkedin to comment

Latest News

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X
  • Campaigns

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X

Apple has gone for a simple but highly effective campaign to promote the selfie taking ability of its new iPhone X, employing boxing great Muhammad Ali’s famous 1963 “I Am The Greatest” speech. The ad shows simple selfie photos taken by the phone as Ali’s hubris plays over the top. Ironically, the ad plays on the narcissism of […]

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]