Have A Squiz At The Top Contenders’ In B&T’s Emerging Agency Of The Year Award
Fancy a look at what a top ’emerging agency’ looks like? Want to have a peek at what your competition is doing? Whatever your reasoning, today in our Showcase series of B&T Awards finalists, we’re bringing you the wonderful work of three of the finalists in the Emerging Agency of the Year awards.
Of the five overall finalists, we’ve got samples from History Will Be Kind, Emotive, The Artistry and The Woolshed Group.
The B&T Awards is set to be an enormous celebration of talented folk in the industry, with 800+ of you getting all dolled up for the evening, and Twitter as the principal sponsor. You can still get tickets here (although we’ve nearly run out) and get your votes in for People’s Choice right here.
History Will Be Kind
History Will Be Kind is a new breed of communications consultancy, operating at the crossroads of PR, social media and digital with a truly integrated approach. We pride ourselves on the creation of high impact, content driven communications programmes that harness the power of storytelling across platforms and devices.
Being a startup gives us freedom to create new ways of doing things and challenge traditional models – we embrace industry shifts and are audience centric, channel agnostic and data driven. We celebrate integrated thinking and diversity, with the team being a mix of PRs, designers, writers, photographers, social media and analytics gurus. It’s a dynamic combination of characters with a shared goal – to create great work.
2016 has been a brilliant year and seen us collaborate with great brands and inspiring people across sectors – from property, health, entertainment and technology, to travel, food, Government and beyond.
We’ve done everything from driving tickets sales for Merlin Entertainments attractions, and positioning International Convention Centre Sydney as a world leading events destination, to elevating coding within the national agenda by launching Code Like A Girl.
Our unique approach in a new communications landscape has driven an 83 per cent increase in client base and 94 per cent net revenue growth.
Business success is one thing, but what sets an agency apart are the people and the passion. We are heavily focused on team development, innovation, and multi-disciplinary collaboration.
Our clearly defined vision, market position and growth focused model ensure that our business strategy has momentum at its heart. We have set ambitious targets for growth and disruptive product and service development. Over the next year, we are on track to double in size again, and cannot wait to make more moments in history for our business, industry and clients in 2017.
Emotive
When Simon Joyce founded Emotive 19 months ago, he was sure of three things; the bar for branded content is speedily being pushed upwards, data can help us give people exactly what they are looking for and the market needs some brave thinkers to make it happen.
Emotive was born with the driving forces of ‘fearless creativity’ and ‘unrivalled amplification’ at the heart. Power descriptors like these are too often used in vain. Not ours.
Our social video content model applies the science of emotion and behavior to every piece of content we create, because human nature dictates that when people feel something, they’re likely to act on it, and communication that can cause action is powerful.
Since launch, we’ve worked with some of the country’s strongest brands including Optus, Virgin Mobile, Student Flights, Subway, Universal Pictures, Uber, Xero, Danone and more. We’ve enlisted world class talent in the Ricky Gervais Series, The Relentless Series with Usain Bolt and iHeartRadio’s Live gig #BieberIsland.
These campaigns have not only seen excellent business results, but in all cases, unrivalled reach and engagement.
See some of Emotive’s work here or cruise the videos below.
None of this would be possible without our people, and although our home at the Beach Haus keeps us happy, our success comes down to our values.
Respect and courage are at the heart of who we are. Add to this a brave client set, a flexible, flat, multi-skilled structure and it’s no surprise that the agency has retained 77 per cent of staff and 100 per cent of client relationships since inception.
We’ve created 30 campaigns, and won eight awards including a Cannes Lion. While this makes us proud, we’ll never let success go to our heads. We obsess over innovation and staying intravenously connected to entertainment culture in our determination to raise the bar and set the standard globally in social video content marketing.
The Artistry
The Artistry’s brand essence is that it “connects and communicates with the power and beauty of art”.
This is the core element of our unique position in the marketplace and the point from which we begin a dialogue with new clients.
It simply means that, where possible, every piece of work that leaves The Artistry is either a piece of art in its own right or has been created with an “artisanal” approach. This approach is supported by our body of proven, effective work.
Our proposition is the more beautiful and unique a piece of work, the more engaging it is, and therefore more likely to be shared to tell a clients’ brand story.
Our Case Studies for B&T Awards / Emerging Agency of the Year were …
- Identifying and alignment of strategy between The Galeries and Art Month Sydney, which resulted in an exhibition of 18 street artists throughout the retail space. The exhibition generated significant a measurable increase in foot traffic and sales.
- Winning the creative development and production of VAEFNO 2016 in Sydney and Melbourne.
Our submission argues The Artistry can claim unique marketplace territory, occupying the space where production, creative and brand intersect. We showcased market positioning and credentials to demonstrate the cost-efficiency of our “consult, create, make” approach.
Under Impact and Momentum we demonstrated how we are responding to the increasing migration of total marketing budgets online, and how our content approach is designed to engage digital eyeballs.
Our curated instagram account @the_artistry and newsletter, EVOKE, are key elements in supporting The Artistry’s brand proposition.
Our Commercial Success as a result of our approach generated revenue growth of 117 per cent from 2015, doubling of employees and increase of client base by 136 per cent.
The video above showcases The Artistry’s “Urban Vineyard” project with Destination Queenstown, to bring the food and wine of New Zealand to life in Sydney.
The Woolshed Group
Body Of Work:
The Woolshed Co. is a young, ambitious full service production studio that’s dedicated to creating premium visual entertainment.
We’ve proven our ability across briefs from 3K to 100K. Our body of work to date spans nearly all genres of content, from films to documentaries; studio and news programs; TVCs and viral content.
Film:
Sport:
Fashion:
Education:
The Viral Experiment:
The Viral Experiment was a two year-long journey into the belly of the viral content beast. Lightning strikes, sharks, bears and storm troopers, we used them all to entertain a global audience and create a media storm.
Agency Culture:
Our full-time staff structure defies the conventional reliance on freelancers. By giving our team a full-time job, we like to think we’re creating a supportive and stress-free environment that nurtures creativity.
This structure also allows us to keep costs down, maximising profits and delivering exceptional quality content to our clients on a tighter budget.
Impact and Momentum:
Post Production Facilities:
Rather than rely on external post-production facilities, we bucked established industry thinking and built our own facilities in-house.
This means our own facility, which we’ve dubbed ‘Fine Cuts’ has all the high-end luxuries at a fraction of the normal price. We’ve also diversified our income stream by offering the fine-cuts space for hire, both to our clients and our industry peers.
Internal, Full-time Staff:
We’ve gone against the grain of a typical production house and built up a team of core members who are full-time staff. We believe passion needs a stable foundation to continue growing.
Our core team is always available to handle small-to-medium production jobs, avoiding the need for freelancers. This means we can keep costs down, maintain closer control over quality and efficiencies, and still make a profit on small jobs.
Cheers to our gorgeous sponsors for all their help getting this incredible evening up and running!
Please login with linkedin to comment
Advertising Standards Bureau ASIC closure emerging agency of the year Marketing Research the woolshed groupLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.