SCHMACKOS Are Still Wacko In New Campaign Via DDB Melbourne

SCHMACKOS Are Still Wacko In New Campaign Via DDB Melbourne
SHARE
THIS



After a two-year TV hiatus, the SCHMACKOS brand is making a comeback in a new campaign courtesy of DDB Melbourne.

The campaign is based on a simple insight that treating dogs is not just rewarding for them, but their owners too.

“Throughout the years, the brand has been focused on the fun SCHMACKOS treats unleashes for dogs, and rightly so,” Mars Petcare marketing director Ben Culligan said.

“But dog owners also get a lot of joy out of treating. We wanted to bring this shared pleasure to life in a fun, creative and memorable way.”

DDB Melbourne creative director Glen Dickson said the brief was to modernise the brand without losing the fun.

“Feed your four-legged friend a SCHMACKOS and you’ll both feel the happiness. It’s a fresh take on the old SCHMACKOS work that we all know and love,” he said.

View the 45-second and 15-second TV spots below:

CREDITS

Client: Mars Petcare

Marketing director – Ben Culligan

Marketing manager – Kate Waite

Senior brand manager – Jess Hoare

Consumer and market insights manager – Krishanie Perera

Assistant brand manager – Abby Veverka

Agency: DDB Melbourne

Managing director – Dion Appel

Creative director – Glen Dickson

Art director – Becky Morriss

Copywriter – Locki Choi

Head of broadcast – Sophie Simmons

Group business director – Lucy Haworth

Business director – Luke Osborn

Executive planning director – Ian Forth

Planner – Paris Paphitis

Production company: The OTTO Empire

Director – Christopher Hill

Executive producer – Jo de Fina

Producer – Josh Butt

DOP – Ed Goldner

Production designer – Lance Davis

Casting: Fiona Dann, Casting Sugar

Music search: Level Two

Editing: Dan Lee, The Butchery

Sound: Colin Simkins, Gusto Studios

 

Please login with linkedin to comment

SCHMACKOS VML Sydney

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]