Richards Rose Unveils Touching New Campaign For The Kids’ Cancer Project

Richards Rose Unveils Touching New Campaign For The Kids’ Cancer Project
SHARE
THIS



For the last 18 months, Richards Rose has been working with The Kids’ Cancer Project to help them tell their story, culminating in a heartfelt new ad campaign.

The ad, which uses the tagline “Because it’s science that will save them”, features childhood cancer survivor Dr Alex Willows, who explains why childhood cancer is different and what The Kids’ Cancer Project is doing to help children affected by it.

Richards Rose CEO Digby Richards said the agency has worked closely with The Kids’ Cancer Project to build a position that gets to the essence of why kids cancers are different and why the organisation is such a focused cause to champion bold science as a cure.

Owen Finegan, CEO of The Kids’ Cancer Project (and a former player of our national rugby union team, the Wallabies) said Dr Willow’s inspiring story is testament to the journey involved for children with cancer.

“When we pull together, we’re getting closer to a cure, and I’d like to thank Richards Rose for their unwavering commitment and their focus to bring this authentic story to life,” he said.

The campaign is set to be rolled out across various channels in the coming weeks.

CREDITS

Agency (Richards Rose)

Creative director/ director: Simon Edwards

Senior art director: Sean Cleary

Head of TV/content: Tanya Hairman

CEO: Digby Richards

Account director: Kristen Sandberg

Director of photography: Hugh Miller

Music: Nylon Studios

Editing: Alex Ryan

Post-production: Cutting Edge

Client (The Kids’ Cancer Project)

CEO: Owen Finegan

Marketing and communications manager: Linda Fagan

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]