Following on from its recent Helga’s ad, Richards Rose continues to promote the role of the bread company in people’s normal lives in its latest instalment of the campaign series.
The TVC episode, called ‘Big Day’, features an older man working out and eating well, eventually revealing that it has been part of a vigil to look and feel his best at his daughter’s wedding.
“This story builds on the great response to the first ‘Love thy neighbour’ piece and continues this fresh approach for FMCG brands which tend to flood our screens with undifferentiated product speak,” Richards Rose CEO Digby Richards said.
Marketing manager, loaf: Craig Murphy
Brand manager: Rose Milan
Agency: Richards Rose Sydney
Executive creative director: Adam Rose
Creative director: Chris Johnson
Creative group head: Paris Giannakis
Head of TV/content: Tanya Hairman
Head of planning: Jody Elston
Planning director: Thomasine Burnap
Group business director: Kate Heatley
Account director: Christine Lyall
Film company: The Sweet Shop
Director: Louis Sutherland
Post house: The Sweet Shop
Photographer: William Meppen
PR agency: Hausmann