Radio Networks Celebrate As Ad Revenue Grows

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.

Advertising revenue for metro commercial radio saw a decent increase in November, according to the latest figures by Deloitte, with Sydney the main driver of this growth.

B&T Magazine
Posted by B&T Magazine

The data showed that radio ad revenue was up 5.5 per cent to $72.41 million last month, with Sydney leading the growth of all the five mainland state capital cities – up 11.11 per cent to $23 million.

Brisbane was next best with 5.4 per cent growth to $11.3 million, followed by Melbourne (up 4.63 per cent to $21.6 million) and Perth (up 0.32 per cent to $10.1 million).

Meanwhile, Adelaide recorded a slight decline in ad revenue – down 0.89 per cent to $6.4 million.

Looking at the five months of the 2017 fiscal year, overall ad revenue rose 0.23 per cent to $336.5 million, with Melbourne the leader of the capitals – up 1.43 per cent to $104.3 million.

Sydney was slightly behind with 1.17 per cent growth to $104.1 million over the five-month period, while Brisbane posted a 0.77 per cent rise in ad revenue to $52.7 million.

Perth’s radio ad revenue fell 1.02 per cent to $45.7 million, while Adelaide suffered at 5.8 per cent decline to $29.7 million.

Commenting on the figures from Deloitte, Commercial Radio Australia CEO Joan Warner said radio continues to perform in an increasingly competitive media landscape.

“The industry is innovating and offers advertisers an effective, multi-platform delivery,” she said.