Freddie Mercury is back in a new song from Queen for the Coca-Cola and (RED) campaign to raise awareness of AIDS.
The campaign calls for people to rally around and help stop the mother to child transmission of the disease. (RED) was founded by U2’s Bono and member of the Kennedy family, Bobby Shriver in 2006 to engage companies in the fight against AIDS.
The month-long campaign is called ‘Share the sound of an AIDS free generation’ and features a number of artists and musicians as well as offering exclusive experiences encouraging fund raising and getting together.
“One of the primary goals behind the movement of this campaign is to use the power of music to rally millennials in realizing that an AIDS Free generation is within reach,” said Emmanuel Seuge, vice president, Global Alliances & Ventures, The Coca-Cola Company. “We are grateful to all of the artists who are joining us in this remarkable effort.”
Kicking off the campaign is a previously unreleased track from Queen, with a new song from different artists available each week on iTunes.
Queen guitarist Brian May said: “It’s been 23 years since the world lost our beloved Freddie Mercury. We’ve made extraordinary progress in the fight against AIDS in that time. But we cannot simply rest on the fact that the treatment is available. We must ensure that it is provided. Roger and I are proud to lend this rediscovered song to the (Coca-Cola) RED campaign, in the hope that Freddie’s powerful voice can inspire the world yet again.”
Coca-Cola partnered with fundraising platform, OMAZE to raise money and help with the exclusive experiences which include the chance to go backstage with U2’s Bono and win his guitar.
“Incredible things have happened in the fight against AIDS, bringing the pandemic to a tipping point. There is much to celebrate, but we must also renew our vow to wrestle this virus to the point it becomes part of our history not our present,” said Bono, (RED) co-founder.
Lead image via QueenOnline.