Pat Baron becomes ECD of McCann Melbourne

Pat Baron becomes ECD of McCann Melbourne
SHARE
THIS



McCann Australia has promoted one of the world’s most awarded creative directors Pat Baron to executive creative director (ECD) of McCann Melbourne.

The promotion comes after Dejan Rasic joined the agency as ECD of McCann Sydney in March.

Rasic and Baron will work together to support McCann’s national ECD, John Mescall.

L-R: Pat Baron, Ben Lilley, John Mescall

L-R: Pat Baron, Ben Lilley, John Mescall

See full release:

“11 June 2014: McCann Australia has promoted award-winning creative Pat Baron to the post of Executive Creative Director of McCann Melbourne, effective immediately.

Pat has been instrumental in the renaissance of McCann Australia, which saw the agency become the most awarded in the world in 2013 with more than 200 trophies across 15 campaigns. He played a crucial role in globally recognised campaigns such as Dumb Ways To Die for Metro Trains, Impossible Orchestra for the federal government, Guilt Trip for V/Line and the Victorian Responsible Gambling Foundation’s 100-Day Challenge.

In his new role, Pat joins McCann Sydney ECD Dejan Rasic to form one of the most awarded senior creative leadership duos in the country. Both Pat and Dejan report to national ECD John Mescall.

“Pat’s new role is more than recognition for a job (very) well done,” John Mescall said. “It’s also recognition of Pat’s hunger to continue to drive McCann’s efforts to remain on the righteous path towards being Australia’s most constantly excellent creative agency.

“As the most awarded creative director in the world over the past year and with the incredible respect he has won from our clients for his commitment to the quality of our creative product, Pat is a key player in achieving that goal.”

Pat returned to McCann Melbourne in 2012 as the agency embarked on its transformation following the merger with creative independent SMART. He began his 19-year career in London and has spent stints at Clemenger BBDO Melbourne, JWT, See as well as McCann Australia.

Advertising Age magazine’s The Awards Report 2013 named Pat Baron and John Mescall as the two highest-ranked creatives in the global advertising industry, while Metro Trains is now ranked among the top three most awarded advertisers in the world, behind global giants Unilever and Nike.

John added: “In Pat and Dejan I know we have two of the very best creative leaders in the country. We’re incredibly lucky.” “

Please login with linkedin to comment

Latest News

TV Presenter Resigns Following Foul-Mouthed Rant At Charity Fundraiser
  • Media

TV Presenter Resigns Following Foul-Mouthed Rant At Charity Fundraiser

Sky News and Fox Sports presenter Greg Thomson has resigned after exhibiting some fairly inappropriate behaviour at a charity lunch. Thomson was hosting the lunch for disability support group Inala at the Four Seasons Hotel in Sydney last Friday, where he began swearing on stage at guests, who had each paid $270 for their ticket. […]

by B&T Magazine

B&T Magazine
Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]