NRL Legend Darren Lockyer Goes Old School In Adshel’s New Campaign For Sniip
Queensland rugby league great Darren Lockyer has joined forces with payment app developer Sniip to take a trip down memory lane with a new campaign looking at the ‘good old days’ of his career and the ‘bad old days’ of bill payments, showing just how far we’ve come since the 90s.
In a far cry to when paying bills meant piles of paperwork, pulling out the cheque book or joining the queue at the post office, Sniip’s campaign shows consumers how safe and simple payments can be using a series of scrolling Adshel street furniture panels.
The Adshel campaign also runs across online, TV, stadium signage and out-of-home featuring Lockyer in action from each decade from the 90s, looking back from when bills were paid with cheques to over the phone and, more recently, by logging on and entering long-winded reference codes online.
Adshel sales and marketing director David Roddick said: “Adshel is proud to work with innovative Australian businesses, especially, forward-thinking start-ups like Sniip that are delivering new ways to make life easier for consumers.
“This campaign is another example of how we work with partners using smart technologies to connect communities and bring commuters’ attention to noteworthy innovations when they are out and about.”
The Sniip campaign went live on runs until Friday 1 September.
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