New Zealand Skit Takes The Mickey Out Of Car Commercial Stereotypes

New Zealand Skit Takes The Mickey Out Of Car Commercial Stereotypes

New Zealand comedy sketch show, Funny Girls, has set its sights on hyper-masculine car advertising in its latest skit.

B&T Magazine
Posted by B&T Magazine

In the mock TV commercial comedian Rose Matafeo drives a Holden ute. As rock music plays, a burly bloke voiceover is heard describing the truck as ‘the ultimate workhouse’. As the car pulls over and a woman steps out: “With a powerful 2.8 litre Duramax diesel engine, it’s built tough, just like y… woah, what the f**k! Sorry love, just didn’t expect to see a woman.”

Check out the spot:

Holden NZ’s general manager of corporate affairs, Ed Finn, told Stuff NZ “We’re going through something of a brand rejuvenation at the moment.”

“Holden is moving away from that gender stereotyping. We’re moving toward a (broader market). I think it’s about moving with the times, we’re much more than just utes, we do a lot of small cars.”