New Gillette Spot Is All About “Rogue One: A Star Wars Story”

New Gillette Spot Is All About “Rogue One: A Star Wars Story”

Gillette is celebrating “Rogue One: A Star Wars Story” with a campaign from Grey New York featuring never before seen snippets of footage from the highly anticipated Disney/Lucasfilm.

B&T Magazine
Posted by B&T Magazine

To launch the campaign, Gillette teamed with Lucasfilm to create a one minute trailer that begins with a face-off between Rebel and Imperial forces from Rogue One, and then rewinds through time to show how one Rebel soldier arrived at that particular point of his life.

“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” said John Mang, Vice President, Global Gillette. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”

Check out the new spot below:

CREDITS
ADVERTISER

ADVERTISER: Gillette

CREATIVE AGENCY

CHIEF CREATIVE OFFICER: Andreas Dahlqvist

ART DIRECTOR: Garam Park

EXECUTIVE CREATIVE DIRECTOR: Jeff Stamp, Leonard Savage

CREATIVE AGENCY: Grey New York

ASSOCIATE CREATIVE DIRECTOR: Brian Pluta, Jon Cochran

PRODUCTION MANAGER: Kelsey Longo

MUSIC AND SOUND

MUSIC PRODUCTION: Zach Pollakoff

MUSIC AGENCY: Barking Owl

OFFLINE

EDITOR: Stewart Reeves

EDIT COMPANY: Work Editorial

EDIT ASSISTANT: Arielle Zakowski

POST PRODUCTION / VFX

PRODUCER: Clare Movshon

POST PRODUCTION HOUSE: Company 3

COLOURIST: Tom Poole

PRODUCTION COMPANY

PRODUCTION COMPANY: Townhouse

PRODUCER: Rondell Wescott

PRESIDENT: Bennett McCarroll

HEAD OF PRODUCTION: James McPherson