New Campaign Highlights How 80% Of Aussies Are Missing Out On Jobs

New Campaign Highlights How 80% Of Aussies Are Missing Out On Jobs
SHARE
THIS



Indeed has launched its first locally produced Australian brand campaign focusing on Aussie jobs.

The campaign aims to highlight the importance of finding all the available opportunities as an essential part of an effective job search.

Research conducted by Indeed found that only 10 per cent of Australians felt they knew of all the open opportunities when they last searched for a job.

The research also found that 80 per cent of Australians felt they have missed out on a job opportunity at some stage in their lives, with a third of them believing this was because they didn’t hear about it in time.

The campaign dramatizes what other jobs might look like if not fully complete, from unfinished roads to half-built TVs, underscoring the potential pitfalls of an incomplete job search.

Job seekers have a variety of different job search methods available to support them through their job search and guide them to new avenues of possibility.

Indeed SVP of marketing Paul D’Arcy said: “After family and health, a job is the most important thing in most people’s lives.

“When people search for a job, they want to see all the options. Every month, more than four million Australians come to Indeed to find jobs that can’t be found on any other site.

“Indeed’s mission is a very simple and powerful one: We help people get jobs. We want to help job hunters all over Australia to have all the information they need to find the jobs best suited to their skills and the needs of their lives because we know that what’s good for the job hunter is good for the companies looking for people on Indeed.”

The advertising strategy and concept were created by Indeed’s internal Brand Strategy & Creative Teams and developed by Australian creative director Mark Harricks.

The TVCs were produced by Australian production company Exit Films and directed by Gaysorn Thavat, while the cutting-edge visual effects were developed by Blockhead VFX.

Commenting on the production, director Gaysorn Thavat says: “What I wanted to do was set up the audience expectation and then disrupt it visually, with an uncomfortable, incomplete situation.

“Each shot at the start has a beautiful, fluid, sweeping camera movement before it comes to an end. By presenting people in these situations, with no relief in sight, we leave the viewer with a sense of unease that the job is still incomplete.”

“The campaign was created and produced locally, using local talent as part of our long-term commitment to Australian job seekers and our continued investment in Australia,” added D’Arcy.

Please login with linkedin to comment

Indeed

Latest News

Monday TV Wrap: Brownlow Coverage Awards Seven The Medal
  • Media

Monday TV Wrap: Brownlow Coverage Awards Seven The Medal

Seven enjoyed a stellar night last night and it was all thanks to its Brownlow Medal coverage that saw Hawthorn’s Tom Mitchell crowned the AFL’s best and fairest for the 2018 season. Coverage of the actual medal event pulled an impressive 895,000 for the network, while the earlier red carpet arrivals also did well with 633,000 viewers tuning-in […]

by B&T Magazine

B&T Magazine
Stellar Concepts Wins PR Duties For New Sydney Food Festival
  • Marketing

Stellar Concepts Wins PR Duties For New Sydney Food Festival

Communications agency Stellar Concepts has been appointed by IMG Culinary to deliver a PR campaign for the launch of Taste of Sydney Collective. The food festival is an evolution of IMG’s ‘Taste of’ festival series fusing food, culture and music. Taking place at the Cutaway in Sydney’s Barangaroo precinct during November, the highly-curated event will […]

SPEED To Handle Media Planning For QICGRE
  • Media

SPEED To Handle Media Planning For QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect. QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central. SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping […]

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney
  • Advertising

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney

DDB Australia has announced the appointment of former One Green Bean CEO Carl Ratcliff as chief strategy officer of DDB Sydney. Ratcliff’s appointment comes just over two weeks after it was announced that Claire Salvetti would replace him as CEO of One Green Bean. Ratcliff has more than 20 years’ experience in the world of building brands […]

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]