Indeed has launched its first locally produced Australian brand campaign focusing on Aussie jobs.
The campaign aims to highlight the importance of finding all the available opportunities as an essential part of an effective job search.
Research conducted by Indeed found that only 10 per cent of Australians felt they knew of all the open opportunities when they last searched for a job.
The research also found that 80 per cent of Australians felt they have missed out on a job opportunity at some stage in their lives, with a third of them believing this was because they didn’t hear about it in time.
The campaign dramatizes what other jobs might look like if not fully complete, from unfinished roads to half-built TVs, underscoring the potential pitfalls of an incomplete job search.
Job seekers have a variety of different job search methods available to support them through their job search and guide them to new avenues of possibility.
Indeed SVP of marketing Paul D’Arcy said: “After family and health, a job is the most important thing in most people’s lives.
“When people search for a job, they want to see all the options. Every month, more than four million Australians come to Indeed to find jobs that can’t be found on any other site.
“Indeed’s mission is a very simple and powerful one: We help people get jobs. We want to help job hunters all over Australia to have all the information they need to find the jobs best suited to their skills and the needs of their lives because we know that what’s good for the job hunter is good for the companies looking for people on Indeed.”
The advertising strategy and concept were created by Indeed’s internal Brand Strategy & Creative Teams and developed by Australian creative director Mark Harricks.
The TVCs were produced by Australian production company Exit Films and directed by Gaysorn Thavat, while the cutting-edge visual effects were developed by Blockhead VFX.
Commenting on the production, director Gaysorn Thavat says: “What I wanted to do was set up the audience expectation and then disrupt it visually, with an uncomfortable, incomplete situation.
“Each shot at the start has a beautiful, fluid, sweeping camera movement before it comes to an end. By presenting people in these situations, with no relief in sight, we leave the viewer with a sense of unease that the job is still incomplete.”
“The campaign was created and produced locally, using local talent as part of our long-term commitment to Australian job seekers and our continued investment in Australia,” added D’Arcy.