Naked Sneaks in Commonwealth Games

SYDNEY, AUSTRALIA - MARCH 15: Tim Leathart reacts after winning the Mens 100m event during the Sydney Track Classic at Sydney Olympic Park Sports Centre on March 15, 2014 in Sydney, Australia.  (Photo by Brett Hemmings/Getty Images)

Nothing says “success” like an award.

Catherine Donnelly
Posted by Catherine Donnelly

Creative Agencies are renowned for doing almost anything to win gold, even if it means being creative in their approach, so Naked has decided to take things to the next level and has entered the Commonwealth Games.

“We’ve done the Effies. Everyone is all over Cannes, we want something on the real world stage. We had a race in the office and Tim’s our fastest so we’ve snuck him into the Commonwealth Games in hopes of winning some real silverware,” said Carl Ratcliff, CEO of Naked Australia.

“We’re seeking solace in an industry that is void of cheats, drugs, sex and filth,” Carl continued.

Naked Account Executive, Tim Leathart, has been granted leave to compete in the 4 x 100 metre sprint relay at the Games in Glasgow over 1-2 August, 2014.

Tim said, “When I started the role at Naked, they said it would be fast paced, high pressure and extremely competitive. Taking on Usain Bolt in the final leg of the 4 x 100 metre relay wasn’t what I expected, but I’ll try my best.”

The Naked team wishes him all the best and have cleared space in the trophy cabinet for his return.