Following on from NAB’s ‘Mini Legends’ campaign last year, the major bank and Clemenger BBDO Melbourne have teamed up once again to create the next instalment – The NAB Mini Legends Draft.
The new campaign launches with a national call out through TV, digital, social and print media to Aussie kids to enter the draft.
Children who are most like their hero will have the opportunity to star in the new ‘Mini Legends’ campaign, which will launch through integrated channels in August this year.
NAB chief marketing officer Andrew Knott said the Mini Legends Draft celebrates Australians’ love for footy and NAB’s support of footballers at every stage of their AFL journey.
“We’re really excited to see the passion of budding footballers from across the country,” he said.
Rich Williams, creative director at Clems Melbourne, said one of the resounding insights from last year’s campaign was how many children – and adults – wished they could become a Mini Legend.
“This was really the driving force behind the NAB Mini Legends Draft,” he said.