Myer Forced To Pull “Disgusting” Koala-Mauling Katy Perry Ad

Myer Forced To Pull “Disgusting” Koala-Mauling Katy Perry Ad

An online ad for department store Myer has been pulled after just 24 hours after it apparently enraged Queensland animal rights activists.

The ad features US singer Katy Perry promoting her 2018 Australian tour with the chance for Myer customers to win tickets to the upcoming shows.

Perry appears in the ad with a little brown poodle called “Nugget” and towards the end of the spot Perry encourages the dog to “let’s go chase some koalas”.

(Nine & Seven Caught Falsely Spruiking Singer Katy Perry’s “Live” TV Appearances)

Check out the ad below:

The ad quickly caught the attention of animal activists in Queensland and their subsequent rage was picked up by The Courier Mail, forcing Myer chiefs to act.

A Myer spokesperson telling the newspaper: “We are aware of comments in relation to Katy Perry’s Witness: The Tour advertisement and a particular reference made to koalas. We are currently removing the material which references koalas.”

However, it’s unclear exactly how many people were left fuming by the ad which, in its defence, is more lame humour than an incitement to set dogs on to native Australian wildlife.

The Courier Mail does quote Queensland wildlife vet Claire Madden who says she was “sickened” by the Perry spot “and challenged the singer to come and see the koalas she treats every day who are horrifically injured in dog attacks”.

Madden added: “Perry is a role model to so many young people, and this just destroys all the good work we do to try to encourage people not to let their dogs come into contact with koalas.

“Koalas attacked by dogs is one of their biggest threats and primary reasons for presenting to wildlife hospitals across Australia,” she said.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]