Michael Stanford Appointed MD Of Ensemble

Michael Stanford Appointed MD Of Ensemble
SHARE
THIS



Renowned creative and content creator, Michael Stanford, has been appointed managing director of Ensemble, IPG Mediabrands’ creative, content marketing and experiential business.

Announcing Stanford’s appointment, Ensemble’s newly arrived CEO Melissa Fein is beginning to reveal a specific business focus for Mediabrands’ Ensemble, with an emphasis on integrated solutions for clients that are underpinned by expertise across content, partnerships, and experiences.

Fein was appointed to lead Ensemble in February this year, having previously been a key leader in developing strategy and implementation of network brand solutions for clients across the entire MCN portfolio including Ten and Foxtel.

“For many clients there is a need for integrated brand communications that fits between the services available from creative and media agencies, even in their newly flexible structures these days,” said Fein.

“Michael is highly experienced and successful in cracking the connection code to consumers through creative and relevant content development, supported by digital and social integration. He will help lead Ensemble’s higher levels of skills in content marketing and integrated creative solutions.”  

In Stanford’s 25-year career in advertising and media he has been the executive creative director of some of Australia’s largest and most high profile creative agencies, including Publicis Mojo, George Patterson Y&R and McCann Erickson.

In 2011 he joined Network Ten to develop dedicated client solutions built on strategic and creative content creation, digital and social integration. Showcase work included Optus ‘Your Shark Tank’, Captain Risky in ‘I’m a celeb’ and he was co-writer on the breakthrough ‘Modern Family Toyota Kluger’ content series, which set the benchmark for integration in a US format.

Fein said that into the future Ensemble would deepen its collaboration with Mediabrands’ two main media agencies, UM and Initiative, but also specifically with mobile solutions agency Mnet, social media agency Society, search specialist business Reprise, as well as research data specialist business Anomaly.

Ensemble Australia has a staff of about 50 and offices in Sydney and Melbourne.

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]