Melbourne Vs Sydney. Which One Is Australia’s Top Online Shopping City?

Young Beautiful Woman Sitting On Couch Shopping Online
SHARE
THIS



New data, from global payment platform eWAY, has revealed statistics about Aussies online spending. Australians spent $4.37 billion online between January to March 2015, up 22 per cent from Q1 2014.

Other key statistics from the report include:

  • People in Melbourne’s CBD continue to hold the title of Australia’s top online shopping city, receiving 2.59 per cent of all local parcel deliveries, well ahead of Sydney CBD’s 1.85 per cent
  • People in Sydney’s CBD are bigger spenders. Sydneysiders average $285 per transaction, compared to Melbourne’s $160.
  • Regionally, residents in Toowoomba in Queensland are the top online consumers, while Colac in Victoria and Blacktown in New South Wales jumped up notably from Q1 2014 to make it into the top 20.
  • Tuesdays have the highest volume of daily sales for the quarter, while the 6pm – 9pm time slot accounts for 20.5 per cent of all sales.
  • Q1 2015 was down only a marginal 6.9 per cent on Q4 2014, the key retail quarter of the year.
  • Restaurants experienced 151 per cent growth from the previous corresponding period (PCP).
  • International sales volumes (deliveries to international postcodes) increased almost 30 per cent on PCP, and the number of transactions made was also up 25 per cent.

GRAPH

eWAY’s founder and CEO Matt Bullock commented on the findings: “We saw the strongest growth rate in consumers transacting between 6pm to 9pm. With the current debate around state-based reforms to trading hours regulations as recommended in the Harper Report, it sends a clear message about changing consumer appetites for 24hr, or at least extended trading hours.

“Travel, restaurants and dining, and education are all experiencing exponential growth compared to this time last year — which are not your typical online categories – going to show it’s not just consumer electronics and fashion that is doing well online. Anyone considering opening an online store this year would want to do so in categories experiencing high growth.

“eWAY expects to reach record online transaction volumes in 2015, as a result of Aussie businesses realising the potential of omni-channel retailing in Australia.”

For the full Q1 2015 eWAY Online Retail Report, click here.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]