Mayweather-Pacquiao Fight Largest Pay-Per-View Event In History

Mayweather-Pacquiao Fight Largest Pay-Per-View Event In History
SHARE
THIS



Sunday’s “fight of the century” between Floyd Mayweather and Manny Pacquiao is reported to have been the largest pay-per-view event in US history.

Although final audience numbers are yet to be finalised both in the US and globally, US’s Deadline.com is reporting that the two cable networks who offered the fight in the US – HBO/Showtime and Hollywood Big Ringside – had netted over $US400 million in subscriber revenues.

Both channels have reported that three million individual Americans bought a subscription from either of the two networks and have subsequently bragged that the revenues raised from the fight are bigger than the GDP of 24 countries.

The biggest pay-per-view event previous to this one was Mayweather’s fight with Oscar De La Hoya in 2007 that generated 2.5 million buys.

Although final global revenues from the fight are yet to be determined, it’s been reported that the two fighters will share a final purse of around $US300 million primarily based on global TV subscriptions.

Sunday’s fight – won by Mayweather – also topped the Nielsen Twitter TV ratings with 5.8 million event-related tweets in the US.

It’s estimated that 11.6 million Americans watched the fight which was no mean feat considering it also came up against the Kentucky Derby, the NFL Draft and both the NBA and NHL playoffs.

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine