Mantra Hotels Invites Guests To Find Their ‘Kind of Wonderful’ Via McCann Qld

Mantra Hotels Invites Guests To Find Their ‘Kind of Wonderful’ Via McCann Qld
SHARE
THIS



Hotel and resort operator Mantra Group has launched its new ‘Mantra Hotels’ masterbrand – comprising of Peppers, Mantra and BreakFree – with an innovative campaign via McCann Queensland.

Titled ‘My Kind of Wonderful’, the platform launches with a 90-second film that chronicles four unique stories of guests experiencing Mantra Hotels properties.

Featuring many intimate and personal moments experienced by travellers from all walks of life, the film takes place at Mantra Hotels properties across Australia and New Zealand.

The brand campaign accompanies the launch of an invigorated, centralised booking platform, www.mantrahotels.com – McCann Queensland’s first piece of above-the-line brand work for Mantra Group since winning the account last year.

Benjamin Davis, executive creative director at McCann Queensland, said: “Our goal was to write stories that touch people at a universally human level, to remind us that life’s value is really measured in moments – moments that while fleeting, stay with us long after we experience them. That’s what inspires travel.

Vicky Watkins, brand and marketing communications manager at Mantra Group, said: “We wanted to push the creative boundaries with this campaign to ensure we weren’t producing a stereotypical montage and music tourism ad.

“Mantra Hotels has properties in some of the most scenic locations across the globe, so including those was a given, but we really wanted to use the power of emotional storytelling to create audience engagement and cut-through.”

“In today’s commercial landscape, it can be difficult to realise longer-format, dramatically-inspired storytelling like this. Together, we ensured that what was strategically scripted, ended up on the screen. That’s really something.”

Phillippa Netolicky, managing director at McCann Queensland, added: “Ambitious and trusting clients are the portal through which we best exercise our proprietary disciplines. Find the truth, tell it well – it’s a powerful combination.

“The sweeping campaign we’ve achieved in close partnership with Mantra Group is testimony to the values we hold dearly at McCann – strategically-led, truth-based creativity. Brands need more of it.”

CREDITS

Agency: McCann Queensland

Executive creative director – Benjamin Davis

Managing director – Phillippa Netolicky

Account director/ agency producer – Sarah Jacobs

Copywriter/art director – Benjamin Davis

Art director – Jackie Dewar

Account executive – Lucy Stubbs

Client: Mantra Group

Brand and marketing communications manager – Vicky Watkins

Creative director – Tim Hall

Production: TAXI Films

Director – Justin McMillan

Executive producer – Andrew Wareham

Producer – Mark Bishop

Production manager – Taryn Sullivan

Director of photography – Tim Tregoning

Post-production: AltVFX

Editor: Joelle Baudet

Photographer: Ben Timoney

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]