Milan police is being forced to remove an underwear billboard because it has proven to be too distracting for drivers.
One of the commenters on the story suggests a 'don't jack and drive' slogan.
The advertisements featuring Argentinian-born model and presenter Belén Rodríguez will be taken down after residents complained that they were jeopardizing road safety in central Milan.
One of the billboards show the 30-year-old seemingly removing her underwear and another sees posing seductively on a bed.
Shortly after the billboards advertising an Italian underwear brand went up, residents began complaining that they were ‘a serious danger for vehicular circulation’.
A local residents committee referred the road safety complaints to police and authorities are now set to tear down both the billboards.
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